Staying in touch with customers is crucial, and email automation is one of the best ways to do it effectively.
When setting up email automation, focus on two key aspects: short-term campaigns and long-term campaigns.
The goal here is to engage your leads intensely during the first 30 days after they opt-in. Sending an email every day or every other day during this period is not excessive—in fact, it’s smart. Use a mix of messages that guide your leads toward the product or service they initially showed interest in. For example, if someone opted in for a general inquiry, use these emails to explain what you do clearly and invite them to reach out.
After that initial period, the focus shifts to staying in touch on a lighter, more sporadic basis—about once a month for up to one or two years. This keeps your business top of mind and gently reminds leads of what you offer. Maintaining this connection means you’ll be well-positioned if a buying opportunity arises down the road.
Many businesses struggle with poorly executed email campaigns or underfunded marketing efforts. A consultant can help you avoid common pitfalls, develop both short-term and long-term strategies, and implement automation systems that actually drive results.
The best way to begin is by scheduling a brief phone call with us. We can provide immediate insights and then decide whether a longer-term partnership—with weekly or monthly calls, immersions, and custom protocols—is the right fit for your business.
We’re excited to learn about your unique needs and why you’re seeking consulting. Our team offers a low-pressure, fresh perspective focused on delivering value to your business—whether you need short-term fixes, medium-term strategies, or long-term growth plans. Many of these results can be set in motion right in our first call.
Email us to see how we can help and to determine if we’re a good fit.
This allows us to offer tremendous value from the start by identifying the fastest path to launch or growth. Our goal is to simplify your decisions by showing what we can offer via web and app build, ventures, software, partnerships, converting leads, or delivering your products and services effectively.