Starting a business can be exciting but requires careful planning and execution. Here are key steps you need to go through to set a strong foundation and accelerate your growth.
The first step is forming your business legally. Choosing the right structure depends on your goals, liability preferences, tax considerations, and whether you have shareholders.
LLC vs C-Corp vs S-Corp: Each has distinct advantages depending on your plans.
Where to Form: Consider forming in your home state or in states like Delaware, which offer favorable corporate laws.
Get Legal Help: Leveraging advice from a lawyer or a business formation service like LegalZoom can save time and headaches.
Next, set up the fundamentals of your business, whether you’re online or brick-and-mortar.
Location: Have you chosen a physical location? Is it affordable and strategically positioned for traffic?
Website: Building an amazing website is essential—even brick-and-mortar businesses need a strong digital presence.
The days of the Yellow Pages are gone. Most customers find businesses via their phones and online searches.
Online Listings: Set up Google My Business, Yelp, Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.
Website: Create a captivating website that showcases your expertise and builds trust.
Advanced Digital Marketing: Consider landing pages, funnels, e-commerce stores, newsletters, and email automation to engage customers creatively.
Your business needs leads—people interested in what you offer.
Promotion: Promote your business with online ads, social media posts, SEO strategies, and other marketing tactics.
Conversion: Focus on turning visitors into quality leads and, ultimately, paying customers.
To maximize conversions, you need systems to stay in front of leads over time.
Follow-Up Systems: Use retargeting ads, email automations, and text messages to maintain contact.
Sales Team: Ensure your sales team consistently follows up on leads until they’re ready to buy.
Deliver your products quickly and in excellent condition.
Shipping: Use third-party logistics or manage fulfillment yourself, adding value with up-sells or special offers when possible.
Exceptional customer service turns one-time buyers into repeat customers.
Support: Be responsive during the buying journey and follow up post-sale to build loyalty.
Most businesses struggle with execution or are undercapitalized. Bringing in a consultant can help you avoid common mistakes and accelerate success.
We recommend scheduling a brief phone call to deliver immediate insights. From there, we can work together in a more extended capacity through weekly or monthly calls, immersions, and custom protocols.
Our firm is low-pressure and focused on delivering value — short term, medium term, and long term. We want to understand your unique situation and goals to tailor solutions for your business.